A natural alternative to chlorine bleach? Now that’s a bright idea. Use it diluted treat stains or with detergent to give your laundry a boost.

This little laundry dynamo keeps your whites white.

Not off-white, not nearly-white, but naturally bright. Ecover Laundry Bleach effectively lifts stains such as tea and pasta sauce without harmful chemical ingredients.

Oxygen-based agents mean bleach doesn’t have to be harmful to be powerful.